About Me
My name is Gabriela, and my journey as a Service Designer has been shaped by my rich multicultural background and diverse experiences. I was born and raised in El Salvador, studied in Spain, and currently work in the United States, leading teams to transform services for meaningful impact. As a Team Lead at Intellibridge, I’m proud to contribute to projects for Center for Medicare & Medicaid Services (CMS) , where strategy, innovation, and human-centered design come together.
My Core Qualities:
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Action-Oriented: Turning ideas into actionable steps.
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Critical Thinker: Connecting the dots to identify root causes and unlock opportunities.
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Curious & Empathetic: Always seeking to understand the why behind behaviors.
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Collaborative: Building trust and fostering team synergy.
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Data-Driven: Grounding decisions in research and analytics.
Education:
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Master’s in Business with a focus on Strategy, Innovation, and Entrepreneurship. European Open Business School/Universidad Rey Juan Carlos – Spain
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​Bachelor's in Strategic Design
Escuela Monica Herrera El Salvador
Tools I Use:
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Atlassian Suit, Confluence, Jira
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Collaboration: Miro, Mural
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Design: Photoshop, Illustrator, Figma
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Presentations: Keynote, PowerPoint
My Methods & Skills:
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Qualitative Research: Workshop facilitation, Interviews, Observations, Co-Creation Sessions, Usability Tests
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Quantitative Analysis: Online Surveys, Google Analytics, Business Metrics (NPS, CSAT, CES, etc.)
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Design Tools: Affinity Diagrams, Concept Sketches, Customer Journey Maps, Ecosystem Maps, Experience Flows, Service Blueprints, Stakeholder Maps, Value Proposition Canvas
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Work Modes: HCD, Agile/Scrum, Design Thinking